For distributors, wholesalers & resellers

Your next bestseller. With 45%+ margins.

Carnogel is the 2% carnosine gel trusted by Olympic riders and national teams — 8,000 bottles sold and more than 2,400 horses using it, from rehab yards to local shows. 3 in 4 customers reorder, and nothing in it is on the FEI prohibited list.

Apply as a distributor See the terms

Manufactured in Denmark and double tested for purity. Already partnered in Canada, Estonia and the US.

Showjumper clearing a Carnogel fence at Tallinn International Horse Show

Olympic riders & national teams
8,000 bottles sold
45%+ partner margins
3 in 4 customers reorder

Why it sells

A product customers ask for. Margins worth the shelf space.

A new brand has to do two things for a distributor: sell, and make money. Carnogel does both — and it adds to the liniments and cooling gels your accounts already carry rather than replacing them.

45%+margin · more for wholesalers

Margins that work

At €124.90 recommended retail, resellers earn 45% and up, and wholesalers more — leaving real room for you and the shops, clinics and yards you supply.

Olympicriders & national teams

Proven at the top

Used by Olympic riders and national teams, and by our own Carnogel competition series and the Prime Ride Team. What the best riders use, everyone else asks for.

3 in 4customers reorder

Customers come back

For you that means repeat orders from your accounts, not a one-off listing that sits on the shelf.

0FEI-prohibited substances

Safe to compete on

For competition yards that's the first question — answered before they ask. Manufactured in Denmark, double tested for purity, full ingredient list on every label.

Apply as a distributor

What it does

Keeps horses fresh, supple and ready for the next round.

Carnosine is the muscle's own buffer: during intense work it helps neutralise the acid that builds up in muscle — and horses carry more of it than almost any other athlete (Harris et al., 1990). Carnogel puts 2% carnosine into a fragrance-free daily gel, massaged into the muscles that work hardest before and after training, travel or competition.

What riders, vets and therapists report — from 2,400+ horses and a 4.8★ rating across 250+ reviews

Less stiffness after hard work

After a jumping round, a long trailer ride or day three of a show: less stiffness and tension in the back, neck and hindquarters.

"Carnogel is now a key component in my rehabilitation programs."Claudia Casagrande, veterinarian

Relaxed, supple muscles

Easier movement and more fluid strides — horses that come out supple and willing for the next session.

"A significant improvement in how quickly the horse's muscles become relaxed and supple."Ruudu Soo, equine osteopath

Fresh all weekend

Horses that stay fresh from the first class to the last, through multi-day shows and back-to-back training weeks.

"My horses have felt fresh from their bodies throughout the competition weekend."Elly Marie Hermlin, international showjumper

Carnogel being massaged into a horse's neck by hand

How it's used

Before workA small amount massaged into the back, neck, hindquarters or other hard-working areas, about 15 minutes before riding.
After workAgain straight after training, travel or competition.
Nothing elseNo wraps, no rinsing. It absorbs in seconds and leaves no residue.

Not a liniment: no menthol, no capsaicin, no fragrance — and nothing on the FEI prohibited list.

One 1000 ml bottle gives 60–85 sessions, depending on use — roughly €1.50–2 a session, a fraction of a single physio visit.

In their words

Used by riders and the professionals who care for their horses.

My Relander showjumping — **My Relander**Olympic showjumper@myrelander

Elly Marie Hermlin with her horse — **Elly Marie Hermlin**International showjumper@emh_equestrian

Margareth Eikner showjumping — **Margareth Eikner**International showjumper@margaretheikner

Claudia Casagrande with a horse — **Claudia Casagrande**Veterinarian, Baltic Equine Clinic@becvetequine

Ruudu Soo with a horse — **Ruudu Soo**Equine osteopath, Hobuabi

Alexander d'Hanis working with a horse — **Alexander d'Hanis**Equine osteopath@alexanderdhanis

What the science says

Why carnosine. And why on the skin, not in the feed.

The questions your vet accounts will ask, answered with the research behind them.

What carnosine does in muscle

Buffers acid during hard work

Intense work builds up acid in muscle. Carnosine is one of the muscle's own buffers and helps neutralise it.

Harris et al., 1990

Acts as an antioxidant

Carnosine scavenges the reactive oxygen species that build up in tissue under repeated, demanding work.

Kohen et al., 1988

Protects muscle proteins

It helps reduce glycation, a process that damages proteins in tissue exposed to ongoing metabolic stress.

Hipkiss et al., 1995

Why topical, not oral

Fed as a supplement

Around 30 days of daily loading with beta-alanine and histidine
Muscle carnosine rose modestly, and not in every horse
Goes through digestion and spreads across the whole body

Dunnett & Harris, 1999

Applied to the skin

Muscle carnosine rose within 30–60 minutes of a single application
Measured by muscle biopsy in a placebo-controlled horse study
Goes on the muscles that do the work, with no change to the feed

Bayly et al., Washington State University, 2020

How Carnogel is made

Formulated with pharmaceutical scientists at the University of Tartu and manufactured in Denmark. Every batch is double tested for purity before release. Fragrance-free, and nothing on the FEI prohibited list. Classified as a cosmetic care product; a full scientific summary is available to distributors on request.

Read the science and references

Elizabeth Põder jumping in the World Cup class at Tallinn International Horse Show 2024 — Elizabeth jumping in the World Cup class at Tallinn International Horse Show, 2024

Why we made it

"When my horse got hurt, there was nothing simple we could use every day."

In 2020, at the Estonian U25 showjumping championships, my horse was injured — soft-tissue damage through the neck and back. The European Championships were seven months away. We didn't make it. Recovery simply took too long.

What stayed with me from those weeks: there were therapies and treatments, but no daily support that was easy to use in between. The strain sat in specific muscles of the neck and back, and for everyday care all we were offered were liniments that smelled strong and only worked on the surface.

But it was the starting point. It led me to carnosine, the muscle's own buffer. I spent five years working on it with the people who are now my co-founders and a team of pharmaceutical scientists at the University of Tartu, to get it into a gel a competition yard could use without checking the rulebook first.

Today Carnogel is in daily use on more than 2,400 horses — in rehab yards, at local shows, with Olympic riders and with national teams.

As our distributor, you work directly with me and the founding team — the people who built the product and know it best.

Elizabeth PõderCo-founder & CEO, Chemipower

Brand presence

We put the brand where riders are.

Carnogel × Porsche Tallinn at Tallinn International Horse Show

In the World Cup arena

Carnogel fences and Chemipower prize-givings at Tallinn International Horse Show, where riders compete in the World Cup class.

Our own competition series and the Prime Ride Team

The Carnogel competition series and our Prime Ride Team keep the brand in front of riders all season.

Launched with Porsche Tallinn

Carnogel launched at an event co-hosted with Porsche Tallinn. We build our brands alongside partners riders respect.

Marketing you can run

The ads, video and photography we make for our own campaigns are yours to use in your market — no need to build a brand from scratch.

Distributor terms

What we can tell you up front.

Trade prices and territory are set per market, so we agree them on a short call. These are the parts that don't change.

The basics Distributors

Recommended retail€124.90 per 1000 ml
Margins45%+ · higher for wholesalers
Trade pricingTiered by volume, agreed on the call
Minimum first orderResellers 12 bottles · wholesalers 96
Territory & termsAgreed per market
Ships fromEstonia (EU) and Chicago (US)

What you get from us

Sample bottles for your sales team and key accounts
Product training for your sales team, online
Ready-made ad creative, video and photography to use in your market
Point-of-sale material and product sheets for your accounts
Import documents: certificate of analysis and full ingredient list
Direct access to the founders for formulation, vet and stock questions

Get your distributor terms

Product & logistics

One product. Everything you need to import it.

Carnogel 1000 ml bottle with retail boxes

Product	Carnogel, 2% carnosine gel for horses
Size	1000 ml bottle
EAN	4745011034823
Boxed bottle	7 × 7 × 30 cm, 1.1 kg
Shipping box	6 bottles
Sessions per bottle	60–85, depending on use
Minimum first order	Resellers 12 bottles · wholesalers 96
Shelf life	2 years
Label language	English
Classification	Cosmetic care product
Manufactured in	Denmark (developed in Estonia)
Quality control	Every batch double tested for purity
Ships from	Estonia (EU) and Chicago (US)

Certificate of analysis (per batch) Full ingredient list Scientific summary

Ingredients: Aqua (Purified Water), Carnosine, Glycerin, Ethoxydiglycol, 2-Phenoxyethanol, Sodium Hydroxide, Carbomer, Ethylhexylglycerin, Acrylates/C10-30 Alkyl Acrylate Crosspolymer.

Carnosport 100 ml pump bottle with retail boxes

Also available: our sister brand

Carnosport. For the riders, too.

Carnogel's sister brand for human athletes: 4% carnosine in a 100 ml pump bottle, made in Denmark and developed with University of Tartu scientists. Fragrance-free, non-menthol and WADA-compliant.

17,000+bottles sold
68%of customers reorder
4.7/5from 300+ verified reviews
4continents

Sold through sports retail, physiotherapists and osteopaths, clinics and pharmacies. Biggest markets: the US, Canada, the UK, Singapore, Hong Kong and South Africa.

Used by squads: a Czech national track and field coach put his training group on Carnosport and reorders monthly; football teams in New Zealand, Argentina and the US; Ironman teams.

Same founders, same supply chain, one order. Sell to the rider as well as the horse.

Apply for both brands

How it works

From first message to first shipment.

Tell us about your business

A few questions, about a minute. Ask for samples on the last screen if you want the product in your hands first.

A short call with Elizabeth

Right after you apply, you pick a time for a 15-minute call on your territory, your accounts and the volumes you work in.

Your terms, then a first order

After the call you get terms written for your market, not a number off a list.

Questions distributors ask

Before you apply.

What margins can I expect?

45% and up at recommended retail, and more for wholesalers. Exact trade prices depend on your volumes and market, so we go through them on the call.

Who already uses Carnogel?

Olympic riders and national teams, our own Carnogel competition series and the Prime Ride Team — 8,000 bottles sold and more than 2,400 horses in rehab and physio yards and at local shows. It holds a 4.8★ rating from 250+ verified reviews, and we already work with partners in Canada, Estonia and the US.

Is it safe for horses competing under FEI rules?

Nothing in Carnogel is on the FEI prohibited substances list. The full ingredient list is on this page and on every label, so you and your accounts can check it yourselves.

What is the regulatory status? Do I need to register it?

Carnogel is classified as a cosmetic care product for horses, not a veterinary medicine. It is manufactured in Denmark and every batch is double tested for purity. We provide the batch certificate of analysis and full ingredient list for import, and we'll help with any market-specific paperwork.

Can I get exclusivity for my territory?

Territory is agreed per market. Tell us which countries you cover in the form and we'll talk it through on the call.

Where do you ship from, and what are delivery and payment terms?

We hold stock in Estonia for Europe and in Chicago for North America. Delivery times and payment terms depend on your region, so we confirm both on the call together with your trade prices.

Do you take back unsold stock?

No. That's why first orders start small — 12 bottles for resellers, 96 for wholesalers — so you can see how your market responds before you scale. Carnogel has a two-year shelf life, so stock doesn't expire while it sells, and 3 in 4 customers come back for more. If you want to see the product first, ask for samples in the form.

Are the labels available in my language?

Labels are in English today. If your market requires local-language information, raise it on the call and we'll work out the right solution with you.

Is there a smaller size?

Not yet. Carnogel comes in 1000 ml today, and a smaller size is planned.

Do you have a product for riders too?

Yes. Carnosport is Carnogel's sister brand — a 4% carnosine gel for human athletes in a 100 ml bottle, with 17,000+ bottles sold. You can distribute either brand or both, on one order and one relationship. Tick it in the form and we'll include Carnosport in your terms.

Who will I be dealing with?

Elizabeth Põder, co-founder and CEO, handles every distributor relationship herself. You'll have her email and WhatsApp from the first call.